The Unknowns of the Art of Rolling a Joint
Motion Video,
February 2021Role:
Producer, Director, Videographer, Editor, Actor, CopywriterThe Goal:
Identify a meaningful consumable in your
life. Deconstruct the experience and offer your
chosen audience a better understanding of it's significance and
the ramifications of its use. The Solution:
Maddie decided to construct a short video to bring awareness to the benefits and consequences of marijuana use. She did research, and gained a deeper knowledge of the entire industry, then focused in on key issues. The primary narrative shows simple steps of how to roll a joint, while the secondary narrative explains the culture of the cannabis industry.
Challenges Faced:
Maddie had a difficult time initially narrowing the research to create something that would make sense towards a direct audience. Working typographically on top of a time-based narrative was also a challenge.
Deliverables:
Video. This project was fun, and Maddie felt like she learned a lot from it.
Process:
Storyboarding photos:
Style frame annd typography photos:
First take:
Second take:
Final take:
