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The Unknowns of the Art of Rolling a Joint

Motion Video, 

February 2021


Producer, Director, Videographer, Editor, Actor, Copywriter

The Goal:

Identify a meaningful consumable in your life. Deconstruct the experience and offer your chosen audience a better understanding of it's significance and the ramifications of its use.

The Solution:

Maddie decided to construct a short video to bring awareness to the benefits and consequences of marijuana use.
She did research, and gained a deeper knowledge of the entire industry, then focused in on key issues. The primary narrative shows simple steps of how to roll a joint, while the secondary narrative explains the culture of the cannabis industry.

Challenges Faced:

Maddie had a difficult time initially narrowing the research to create something that would make sense towards a direct audience.
Working typographically on top of a time-based narrative was also a challenge.


This project was fun, and Maddie felt like she learned a lot from it.


Storyboarding photos:

Style frame annd typography photos:

First take:

Second take:

Final take: