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The Unknowns of the Art of Rolling a Joint

Motion Video, 

February 2021


Role:


Producer, Director, Videographer, Editor, Actor, Copywriter


The Goal:


Identify a meaningful consumable in your life. Deconstruct the experience and offer your chosen audience a better understanding of it's significance and the ramifications of its use.

The Solution:


Maddie decided to construct a short video to bring awareness to the benefits and consequences of marijuana use.

She did research, and gained a deeper knowledge of the entire industry, then focused in on key issues. The primary narrative shows simple steps of how to roll a joint, while the secondary narrative explains the culture of the cannabis industry.


Challenges Faced:


Maddie had a difficult time initially narrowing the research to create something that would make sense towards a direct audience.

Working typographically on top of a time-based narrative was also a challenge.


Deliverables:


Video.

This project was fun, and Maddie felt like she learned a lot from it.

Process:

Storyboarding photos:


Style frame annd typography photos:


First take:


Second take:


Final take: