Michigan State Parks Rebrand
Branding SystemDecember 2021
Rebrand an existing Michigan brand to give them new life.
The brand Maddie chose to redo was the Michigan State Parks DNR system. She did a lot of research online, as well as field research going to different parks, taking pictures and writing notes.
Challenges arose throughout this whole project, from conceptualization to final days of production. She came up with the signature ‘M’ early on, but then struggled a bit to incorporate it in a way that was not overtaking the brand. She took a bit of time to nail down a solid concept.
Full branding system, Brand Guidelines; mock-ups, letterhead, envelope, business card, website screens, mobile app screens, motion element, products-physical mock-ups.
This was a learning experience for Maddie. It was a lengthy and difficult process, and she would like to go back and rework some of it and give finishing touches.
Process:At a Glance: