Michigan State Parks Rebrand
Branding System
December 2021The Goal:
The Solution:
The brand Maddie chose to redo was the Michigan State Parks DNR system. She did a lot of research online, as well as field research going to different parks, taking pictures and writing notes.Challenges Faced:
Challenges arose throughout this whole project, from conceptualization to final days of production. She came up with the signature ‘M’ early on, but then struggled a bit to incorporate it in a way that was not overtaking the brand. She took a bit of time to nail down a solid concept.
Role:
Designer, Copywriter
Deliverables:
Full branding system, Brand Guidelines; mock-ups, letterhead, envelope, business card, website screens, mobile app screens, motion element, products-physical mock-ups. This was a learning experience for Maddie. It was a lengthy and difficult process, and she would like to go back and rework some of it and give finishing touches.Process:
At a Glance:
Brand Structure:
Letterhead:
Business Cards:
