JBL Discover Clarity
Ad Campaign,December, 2021
Design a 3-5 part copy-based composition series for an ad campaign for one of the studied brands.
Maddie decided to design a series in three parts for JBL, the sound and speaker company.
Through research, she found that their speakers are better quality than their competitors, and they also cost less! Using these facts to begin word play, she chose the phrase “discover clarity” as a tagline to represent the brand.
She had a hard time with the color and imagery for this campaign. It took many rounds of trying different images and color overlays before she was somewhat satisfied.
Advertisement series of three.
This project was truly one of Maddie’s favorites.