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JBL Discover Clarity

Ad Campaign, 

December, 2021


The Goal:


Design a 3-5 part copy-based composition series for an ad campaign for one of the studied brands.


The Solution:


Maddie decided to design a series in three parts for JBL, the sound and speaker company.

Through research, she found that their speakers are better quality than their competitors, and they also cost less! Using these facts to begin word play, she chose the phrase “discover clarity” as a tagline to represent the brand.



Challenges Faced:


She had a hard time with the color and imagery for this campaign. It took many rounds of trying different images and color overlays before she was somewhat satisfied.


Role:


Designer, Copywriter
 

Deliverables:


Advertisement series of three.

This project was truly one of Maddie’s favorites.


Process: