JBL Discover Clarity
Ad Campaign,December, 2021
The Goal:Design a 3-5 part copy-based composition series for an ad campaign for one of the studied brands.
The Solution:Maddie decided to design a series in three parts for JBL, the sound and speaker company.
Through research, she found that their speakers are better quality than their competitors, and they also cost less! Using these facts to begin word play, she chose the phrase “discover clarity” as a tagline to represent the brand.