X by 2 HLTH Conference Promotion

Event Collateral: Handout Card; Social Media Campaign

August 2022

The Goal:

Maddie was challenged with creating a multiple-part social media campaign, and a corresponding handout for a conference event X by 2 was hosting. The campaign was shared on the X by 2 business social media pages, and reshared by several team members. The handouts were printed and given out at X by 2’s booth during the conference, and on the floor as the sales and marketing teams walked around and networked.

Challenges Faced:

One challenge with this project was the amount of information that needed to be on the banners. With some of the early designs, more could be included based on the layout, but when introducing the angles there is less space for readable text. Finding a layout that complimented the angles, and was also readable, took some time and finnessing.

The Solution:

Maddie toyed with the idea of having three banners, but eventually condensed the information into two final designs.
As the audience was mainly 18-22 year-olds attending college for undergraduate degrees, she used imagery with young professionals, and bold, bright typography. She also worked with previous collateral to get a feel for the brand, and let that inspire her design.

Deliverables:

Social Media Campaign. Promotion Card. Email Banners.
This was the first piece of signage that Maddie designed that was actually going to be printed and displayed. She was very excited to see the pictures from the events they were used at.