826 Oregon: Sally’s Superb Sprout Supply
Branding System, ProductsNovember 2020
What is 826 National?
In the most simple terms, 826 National is a chain of non-profit theme shops across the United States, and the proceeds fund their free tutoring program for K-12 students. They focus on helping kids with writing, and in their words, “serve as an international proof point for writing as a tool for young people to ignite and channel their creativity, explore identity, advocate for themselves and their community, and achieve academic and professional success.” Each 826 store has a twist on their theme; the Michigan stores, for example, are made for robots. You heard me right.
Design a complete branding system for a new 826 store in an assigned city.