826 Oregon: Sally’s Superb Sprout Supply
Branding System, Products
November 2020
What is 826 National?
In the most simple terms, 826 National is a chain of non-profit theme shops across the United States, and the proceeds fund their free tutoring program for K-12 students. They focus on helping kids with writing, and in their words, “serve as an international proof point for writing as a tool for young people to ignite and channel their creativity, explore identity, advocate for themselves and their community, and achieve academic and professional success.” Each 826 store has a twist on their theme; the Michigan stores, for example, are made for robots. You heard me right.
The Goal:
Design a complete branding system for a new 826 store in an assigned city.
Challenges Faced:
Challenges arose in the beginning of the process trying to make a decision on a visual direction for the system to go in. The concept as well as the content had to be on-brand for 826; Maddie had too many elements she wanted to incorporate, so her concept was quite broad until she made choices of which pieces to use. 
Role:
Designer, Copywriter
What is 826 Oregon?
826 Oregon was born from the area of Eugene’s natural greenery, love of recycling, and care for trees. Considering the idea of adding a twist to the theme, Maddie created a store for trees. She was inspired specifically by a forum on the city’s website called “Tree Stories.” Her products were necessities that trees could purchase. The main elements of her system were color, pattern, logo and illustration.
Deliverables:
Full branding system; storefront mock-up, letterhead, envelope, business card, three website screens, three mobile app screens, one motion element, five products-physical mock-ups. This was a very rewarding experience for Maddie. It was a lengthy process, and ultimately she was proud of the result.Process:
